You Dream It. We Build It.

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You Dream It. We Build It.

Don’t settle for anyone else’s bike. Create your very own with Project One, Trek’s custom bike program. Customize, personalize, sensationalize—the choice is yours. Just select the model, fit, styling, and components you desire, and we’ll build your dream bike.

Ride For A Reason

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Ride For A Reason

LIVESTRONG serves people affected by cancer and empowers them to take action against the world’s leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand, LIVESTRONG, and is a leader in the global movement on […]

The Trek BIG Deal

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The Trek BIG Deal

Here’s a preview of the great bikes, accessories, gear, and parts that are on sale at Rock n Road Bicycles from July 15-24

Why Madone 6 Series

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Why Madone 6 Series

The legendary 6 Series has claimed 9 of the last 12 Tour de France victories. As befits a legend, it’s loaded with the best tech available, completely customizable, and hand built in the USA. Read More